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Ecommerce SEO & AI search, in plain terms

Practical guides on ranking in Google and getting cited by AI — drawn from the system we run for our own store and our clients.

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Featured

Ecommerce SEO·8 min read

The ecommerce SEO checklist for stores that want to rank

Shopify, WooCommerce, BigCommerce, Magento — the platform changes the tools, not the checklist. Here's what actually needs fixing, and in what order.

Read the guide →July 16, 2026

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Ecommerce SEO·7 min read

Ecommerce content marketing: how it's different from 'just blogging' (and what actually works)

Publishing blog posts and running content marketing aren't the same thing. One is an activity; the other is a system tied to your funnel and your catalog.

July 14, 2026

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Ecommerce SEO·7 min read

SEO content writing services: what's included, what it costs, and how to vet one

"SEO content writing service" covers everything from a $20 spun article to a research-driven content system. Here's how to tell which one you're buying.

July 13, 2026

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Ecommerce SEO·8 min read

SEO for ecommerce: the complete guide

Most ecommerce SEO guides stop at content and technical fixes. Here's the complete picture — including the Merchant Center changes rolling out through January 2027.

July 11, 2026

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AI Search·7 min read

What is AEO? Answer Engine Optimization, explained

Featured snippets, People Also Ask, voice answers, AI Overviews — AEO is the practice of winning the answer itself, not just a spot on the page.

July 10, 2026

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AI Search·7 min read

LLM SEO: how to optimize content so ChatGPT, Claude and Gemini cite it

"LLM SEO" gets talked about as one discipline, but ChatGPT, Claude and Gemini crawl, retrieve and cite content differently. Here's how to build for all three at once.

July 8, 2026

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Shopify SEO·7 min read

Shopify collection page SEO: how to fix filters, duplicates and thin content

Your collection pages are doing more SEO work than any blog post you'll write — and filters are quietly canceling most of it out. Here's how to fix that.

July 4, 2026

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Ecommerce SEO·7 min read

Ecommerce product page SEO: how to write pages that rank and get cited

Your product pages are your highest-intent real estate — and usually your thinnest content. Here's how to fix that without rewriting your whole catalog.

June 27, 2026

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AI Search·6 min read

ChatGPT SEO: how to get your content cited in AI answers

"ChatGPT SEO" isn't really SEO — there's no ranking to game. Here's what makes content citable inside an AI answer, and how to build for it.

June 20, 2026

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AI Search·7 min read

AEO vs SEO vs GEO: what's the difference (and do you need all three)?

Three acronyms, one goal: getting found. Here's what actually separates SEO, AEO and GEO — and how to prioritize them without wasting budget.

June 12, 2026

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AI Search·6 min read

What is GEO? Generative Engine Optimization, explained

Search is moving from ten blue links to AI answers that cite a handful of sources. GEO is the work of becoming one of them.

June 2, 2026

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Ecommerce SEO·7 min read

How to build ecommerce SEO content that actually ranks

One viral post won't move a store. A compounding library of researched, intent-matched content will. Here's how to build it.

May 18, 2026

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Shopify SEO·8 min read

The Shopify SEO checklist for stores that want to rank

Shopify handles the technical basics. Ranking is about the content engine you build on top of them. Here's the checklist.

April 29, 2026

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